All pins should lead to your website: The pins that you create will hopefully sprout wings and fly, straying far from your own boards and into new and exciting realms. For that reason, each pin you create should be able to find its way back home. Linking your pins to your website or online store means that people who come across your product, can immediately be redirected to its original web source to find out more.
TIP #1 Use a vertical image ( if they work best for your product or service ) Stand out with a high-quality, vertical image. A 2:3 aspect ratio works best (or a 3:2)
TIP #2 Add a destination link Choose where to send people when they click on your Pin
TIP #3 Include hashtags Reach more people by adding relevant hashtags to your Pin description